D A Y # 2


Design Futures – How to Build a World
Stuart Candy – the sceptical futuryst

What is it to build a world?

world-building professions: novelists, game designers, architects, engineers, industrial designers, craftsmen, tv and film writers, directors, advertisers, story-tellers who provide narratives to live by (historians, politicians, clergymen, shamans, psycho-analysts)

We’re all ‘world-building’ all the time – it’s a fundamental human activity. Is that what our thinking and speaking is about? Negotiating, creating, renewing, generating worlds for ourselves – worlds which we can comprehend, and worlds that we want to envision and move towards?

distributive cognition: the mind is not confined to the boundaries of the soul, but our thinking processes happen within the environment

We are  all constructing a version of the world we physically inhabit, moment by moment, inside our heads.

“the only understanding of the universe that does you any good, is your own”
Alan Watts (populariser of Eastern philosophy)

We’re all ‘native world-builders’, but we’re not all trained to think about ‘future worlds’.


D A Y # 2 : L E C T U R E

Guest Lecturer: Darrall Thompson

STAY FLUID – at the edge to innovate

Content: symbolic vs real
Process: analytic vs synthetic

Science and technology: What won the nobel prize in physics last year? Who won it?

Andre Geim & Konstantin Novoselov
Graphene – the revolution that is 10x stronger than steel; a single layer of graphite
… a new material that will impact Industrial Design, Visual Communication & Fashion!

How can new technologies be used for design innovation?

– 3D multi-viewpoint fog projection display
– 3D measurement system for food processing – extremely efficient 3D scanner which characterises food in according to size, type and quality
– a robot that balances on a ball
– EVERLEDS one-core LED downlight with clean shadows

Product Design <> Service Design

Doing different things + doing things differently = design interventions – business innovation