D A Y # 4


Flat Pack Design Proposal

Designer: Benjamin Denzinger
Music: Spencer Slayton

The Denzinger Design blog had some interesting concepts and ideas in their portfolio. One that particularly interested me was the concept of flat packaging, and the ability to incorporate that idea into all different types of products. Examples include furniture, chairs, lighting, wine racks, coffee tables, lamps, bikes, speakers, clocks, etc. They propose that laser cutting technology and smart design allows products to be made from a single piece of material, therefore lowering material waste and making it cheap and easy to ship. These flat packed products are great for the country’s economy as they can be manufactured domestically, and it also allows the user to interact with the product during assembly.

Flat Pack Design Proposal

The general idea of flat packed product design is that single and elegant shapes can be created with one single piece of material, emphasising the product’s details and raw materials, and placing an emphasis on recycling the entire item. Recycled aluminium, corrugated cardboard, bamboo wood, cork, hardboard, vaneer core, MDF, vaneer MDF and bio plastics are some of the materials that can be sourced locally. Existing materials from recycled items can be used to make something new and exciting, such as bicycle parts, record players, computer parts, etc.

The company proposes two main flat packed designs – a flat packed clock and a flat packed notepad holder both in variations of wood, metal and plastic.

Flat Pack Wood Clock

The company is aiming to meet the demand for more environmentally conscious and sustainable designs. They criticise the use of disingenuous green marketing or ‘greenwashing’ where companies disingenuously spin their products and policies as environmentally friendly in a deceptive way, focusing on increased profit rather than ethical values. The lack of genuine concern for the environment from some companies has become a concern among consumers who are becoming increasingly aware of this marketing technique.

Denzinger Design aims to overcome consumer concern for ‘greenwashing’ by showing customers exactly where the product comes from and its sustainability. It reinforces the idea that for a product to become successful, it not only has to be innovative and cost effective, but there needs to be a greater desire to address a future driver of change. Financial profit or gain is simply not enough to ensure that a product is successful in the long term. Denzinger Design desires to address environmental concerns such as global warming, resource depletion and pollution, and is taking advantage of the social/cultural aspect of green culture becoming mainstream.

In my own design process, I need to thoroughly investigate to search for a future driver of change – one that will likely impact the future world and one that has not been thought of before. I think that the idea of flat packed design not only addresses environmental concerns, but would also help to maximise the use of space in an increasingly growing world population. Perhaps there will be a huge need for compact design as population growth and urban density gets out of hand, reducing the world to a place of skyscrapers and apartments. Could clothing, shoes, furniture, cutlery, stationary, mobiles, computers and other everyday goods potentially be flat packed, transported around the world and then assembled within the consumer’s own home?