D A Y # 9

IDENTIFYING FUTURE MARKETS

In Australia, the total cost of workers compensation claims for stress-related conditions is estimated at over $200 million every year. Some of the many causes of work-related stress include long hours, heavy workload, job insecurity, and conflicts with co-workers or bosses. Symptoms include a drop in work performance, depression, anxiety and sleeping difficulties. It is important for employers to recognise work-related stress as a significant health and safety issue. A company can and should take steps to ensure that employees are not subjected to unnecessary stress.
– Better Health Channel 

The two drivers of change which my group has decided to work on is an increase/decrease in industrialisation, and a lack of/interest in personal well-being.

We predict that the most likely future scenario would be a world where there is a huge increase in the mass production of goods (although not to the extent where ALL small businesses are wiped out), and a population who is increasingly aware and taking interest in their personal well-being.

In 2011, we all already living in a highly technological world where most people are connected anytime, anywhere, all the time. Throughout the duration of this subject I have realised how much I actually rely on my iPhone. It allows me to stay connected through calling and texting, tells me the time, rings my alarm, allows me to check my email, update my facebook, take photos, download apps, play games and music.. and everything is constantly updating and improving.

The most surprising aspect of the iPhone or other smart phones, which I have begun to notice over the past year, is the way in which our generation is able to instantaneously retrieve information at the touch of the screen. Don’t know the answer to a quiz question? Want to find out the number of your favourite restaurant? Want to research design blogs?

Google it.

Our generation has become so reliant on technology and so consumed by globalisation, that it has become a natural part of our daily lives. So much in fact, that the phrase ‘Google it’ has developed to mean in short form ‘just search it up on the internet’. Answers within less than a minute’s reach, we are able to obtain masses of information in a way never possible before.

So what is this saying about our world today and into the future?

I believe that in 20 years time, this 24/7 connectivity will become much more efficient, but also much more relied on. People will become consumed by the advances in technology, by industrialisation and financial gain. No doubt, stress levels will rise, and it has been proven that this will lead to an increase in mental health problems, lowered self-esteem and lowered quality of life.

Our group aims to reach this 2030 market as it displays huge world-wide potential.

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1 Comment (+add yours?)

  1. Trackback: D A Y # 11 « tanhannah

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